AURA is a branding project for a luxury spa that embodies a holistic and zen philosophy. With the slogan “Renewal Through Connection,” the brand emphasizes inner peace and transformation. The design features a refined color palette of earth tones, reflecting a natural and grounding elegance. Symbolism plays a central role, with an abstract Buddha, a lotus flower, and the eye of consciousness serving as powerful representations of mindfulness, renewal, and spiritual awareness. This fusion of luxury and serenity creates a distinctive and meaningful identity.
